Jez John on LinkedIn: #datatools #browserextensions #productivity #datamanagement #georgemike… (2024)

Delighted for our clients at ZEDRA Group. This is so well deserved. This whole marketing team is a joy to work with - professional, proactive and dedicated (and they occasionally laugh at my jokes!).

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𝗧𝗼𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸: 𝗧𝗲𝗮𝗺 𝗚𝗣𝗧In today's fast-paced digital world, our relationship with generative AI is a complex mix of admiration, caution (and occasionally outright fear, think Exterminator / the robots are coming for our jobs etc...). While AI holds tremendous potential, it's crucial to handle its usage and implementation with care, especially in a B2B or regulated environment. We strongly believe that companies need to embrace the technologyand create usage guidelines and best practices to protect company data. More than one attendee at our regular Marketing Leaders' roundtable breakfasts has said it's banned in their organisation, so they use the free version on their mobile.Herein lies a huge problem, paid versions, including the API, do not train the Chat GPT system on your data, whereas the free version may. Hence, we feel that companies need to acceptthat this technology will be used, and provide the necessary tools. That said, the paid Chat GPT accounts start at $20 / month for an individual and $25 / month for the team's version. This is where this week's tool of the week has found an interesting gap in the market...Team GPT offers a low-cost, efficient, and collaborative way for teams to leverage ChatGPT while using the ChatGPT API (An API / Application Programming Interface is a set of rules and protocols that allows different software applications to communicate with each other). Whether you’re a small team or a larger enterprise, Team GPT ensures seamless AI adoption across your organisation.You pay Team GPT for access to its software, and then OpenAI charges you for access to its API (you can restrict usage). It's a hybrid subscription / pay-as-you-go model. Costs start at $20 for ten users ($2 each), and the API access is remarkably cost-effective.𝗣𝗿𝗼𝘀:𝗖𝗼𝘀𝘁-𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲: Significantly cheaper than individual ChatGPT Plus subscriptions.𝗦𝗰𝗮𝗹𝗮𝗯𝗹𝗲: Designed for teams of all sizes, from startups to large enterprises.𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝘃𝗲 𝗪𝗼𝗿𝗸𝘀𝗽𝗮𝗰𝗲: Shared folders and subfolders to organise chats and knowledge.𝗣𝗿𝗼𝗺𝗽𝘁 𝗟𝗶𝗯𝗿𝗮𝗿𝘆: Over 100 ready-to-use prompt templates and numerous tips for mastering AI.𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝘆 𝗔𝗰𝗰𝗲𝘀𝘀: Eliminates wait times with priority access to the OpenAI API.𝗨𝘀𝗲𝗿-𝗙𝗿𝗶𝗲𝗻𝗱𝗹𝘆: Easy setup and intuitive interface for quick team adoption.𝗖𝗼𝗻𝘀:𝗔𝗣𝗜 𝗗𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝘆: Requires users to have an OpenAI API key.𝗔𝗜 𝗨𝘀𝗮𝗴𝗲 𝗖𝗼𝘀𝘁𝘀: While cheaper, costs can vary based on usage (you can set limits)𝗪𝗵𝘆 𝗪𝗲 𝗟𝗼𝘃𝗲 𝗜𝘁: Team-GPT isn’t just a tool; it’s a platform that transforms how teams interact with AI. It fosters collaboration, enhances productivity, and makes AI accessible and manageable for everyone in the organisation.#𝗔𝗜𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻 #𝗕𝟮𝗕𝗧𝗲𝗰𝗵 #𝗧𝗲𝗮𝗺𝗪𝗼𝗿𝗸 #𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗶𝘁𝘆𝗕𝗼𝗼𝘀𝘁 #𝗧𝗲𝗰𝗵𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻

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𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐐2This quarter, some exciting changes have come to LinkedIn.𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬 / 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐚𝐬 𝐚 𝐬𝐞𝐚𝐫𝐜𝐡 𝐞𝐧𝐠𝐢𝐧𝐞Early this year, LinkedIn extended the time posts could be seen in a user’s feed. They have now taken this one step further and, with their desire (like many social platforms) to be a search engine, they will display older posts if they seem relevant to the user’s search terms. We believe adding appropriate keywords to posts, biographies, and professional headlines is now essential.𝐓𝐢𝐤𝐓𝐨𝐤 𝐨𝐫 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦 𝐬𝐭𝐲𝐥𝐞 𝐬𝐡𝐨𝐫𝐭𝐬 𝐯𝐢𝐝𝐞𝐨 𝐭𝐚𝐛LinkedIn has been experimenting with video changes and has now introduced a new scrollable ’shorts’ video experience. Once again, it’s a gradual rollout, and not everyone can see this yet.𝐒𝐡𝐚𝐫𝐞𝐚𝐛𝐥𝐞 𝐞𝐱𝐭𝐞𝐫𝐧𝐚𝐥 𝐥𝐢𝐧𝐤 𝐢𝐦𝐚𝐠𝐞 𝐬𝐢𝐳𝐞 𝐜𝐡𝐚𝐧𝐠𝐞𝐬This has upset a fair few users; LinkedIn has never been a fan of external links; they want to keep you on their platform as long as possible, and they have shrunk the image next to external links.𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐢𝐦𝐚𝐠𝐞 𝐥𝐚𝐲𝐨𝐮𝐭If you upload more than one image,LinkedIn now creates a collage with a large key image and up to two smaller images. Previously, users had to click to see more than one image; now, you only need to click to see four or more images. It’s more Facebook-like in its presentation, and the jury is out on whether it helps a post or not. As the rollout is gradual, we don’t know if it affects old posts.𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐩𝐚𝐠𝐞 𝐢𝐧𝐛𝐨𝐱A central company page inbox now allows companies to receive and answer messages and questions from LinkedIn users directly from the company page.𝐄𝐦𝐩𝐥𝐨𝐲𝐞𝐞 𝐚𝐝𝐯𝐨𝐜𝐚𝐜𝐲Finally, I was listening to a recent podcast where employee advocacy was a key topic, and the host was adamant that getting staff to share, like, and comment on posts did not count as employee advocacy. I have just finalised the course outline for our updated in-house LinkedIn training product and decided to expand the section on employee advocacy. What do you think counts as employee advocacy? How do you engage with your team to turn them into company evangelists? #ProfessionalDevelopment #ContentStrategy #DigitalTransformation #Leadership #TeamEngagement #BrandBuilding

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𝗧𝗼𝗼𝗹 𝗼𝗳 𝘁𝗵𝗲 𝘄𝗲𝗲𝗸 - 𝗦𝗶𝘁𝗲 𝗚𝘂𝗿𝘂 (𝘀𝗶𝘁𝗲𝗴𝘂𝗿𝘂.𝗰𝗼)We love Site Guru, a really easy-to-use (and budget-friendly) Search Engine monitoring and analysis tool developed for marketing teams. While we still lean towards SEM Rush for in-depth analysis, Site Guru offers a concise overview that is perfect for streamlined collaboration within marketing teams. It's also captured a few issues on clients' websites that other tools missed!Site Guru's integration with Google Search Console also enables more efficient and effective monitoring of your website's performance metrics. However, what truly sets Site Guru apart is its new 'Google Update Report' feature, a practical tool for tracking traffic changes after a Google core algorithm update.SiteGuru also provides a comprehensive reporting tool suite that effectively highlights SEO issues and opportunities. While the reports within SiteGuru offer valuable insights and actionable recommendations, we still like to create custom Looker Studio dashboards for a holistic view of all marketing activities (without wishing to blow our own trumpet, we have just launched a Looker Studio add-on, please let me or Beatrice Aragone know if you would like to learn more). Nonetheless, the reporting capabilities within SiteGuru serve as a robust component of our SEO strategy.It's being developed in the Netherlands (one of my favourite European countries, with many happy windsurfing and sailing memories) by Rick van Haasteren, and its clear UX makes it a pleasure to use.In summary, Site Guru is a valuable tool for marketing teams needing quick, digestible data. It's definitely worth checking out for its user-friendly interface and powerful features, and unlike many of these systems, it is actually a joy to use!#DigitalMarketing #SEOTools #MarketingTech #SiteGuru #SEMRush #GoogleSearchConsoleFeel free to share your thoughts or experiences with these tools!

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𝗧𝗵𝗲 𝗖𝗮𝘀𝗲 𝗳𝗼𝗿 𝟭𝟮-𝗪𝗲𝗲𝗸 𝗣𝗹𝗮𝗻𝗻𝗶𝗻𝗴In the marketing world, adapting and innovating is key to staying competitive. We believe traditional annual planning cycles are too slow to keep pace with a fast-moving marketplace and the ever-evolving world of Marketing. Herein lies the appeal of 12-week planning cycles for marketing teams.It was under the insightful guidance of Luke Davies that our team (me, Louisa Scott and Chris Youd) became acquainted with the transformative potential of the 12-week plan. His mentorship (back in 2016) on our path to becoming Sandler practitioners marked a pivotal shift in our mindset. We have since adapted Luke’s concept into our marketing initiatives, tailoring it to suit our internal strategies and the campaigns we develop for our clients. This quarter-of-a-year approach allows for a concentrated and achievable scope of work, sidestepping the potential pitfalls of ambition that can lead to disengagement, which is often the case with year-long projections.𝗦𝘂𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝘁 𝗧𝗶𝗺𝗲 𝗳𝗼𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗮𝗻𝗱 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻A 12-week planning cycle provides time for strategy and executing marketing initiatives. This quarter-of-a-year approach also allows for a focused and intensive period of activity that is not overly ambitious, reducing the risk of setting unachievable goals and preventing the inevitable tailing off of interest and commitment that often accompanies annual plans.Factoring in time for holiday seasons, we can generally run four of these 12-week cycles a year.. Each 12-week plan then builds upon the previous one, as we analyse, tweak, refine and repeat.𝗪𝗶𝘁𝗵 𝗮 𝟭𝟮-𝘄𝗲𝗲𝗸 𝗽𝗹𝗮𝗻 𝘄𝗲 𝗰𝗮𝗻:𝗦𝗲𝘁 𝗖𝗹𝗲𝗮𝗿 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝘃𝗲𝘀: Teams can define clear, actionable goals with specific outcomes that can realistically be achieved within three months.𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗲 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗹𝘆:This time frame encourages teams to focus on the most critical initiatives to drive significant impact rather than spreading resources too thinly over a broad range of objectives.𝗜𝘁𝗲𝗿𝗮𝘁𝗲 𝗥𝗮𝗽𝗶𝗱𝗹𝘆: Shorter cycles enable teams to quickly assess the effectiveness of strategies and tactics, making iterative improvements or pivots as needed.How are you structuring your marketing plans? Have you experimented with shorter planning cycles? Share your experiences below, and feel free to connect if you want to chat more about this or other marketing strategies!#MarketingStrategy #TwelveWeekPlan #AgileMarketing #MarketingInnovation #StrategyExecution

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An inspiring start to the day - great discussion and lots of new ideas.

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We're looking for a part-time digital designer to join our team. The role is one day a week with flexible hours and is either remote or based in our Spitalfields office. Please note that this is a PAYE role, and we are not considering freelancers or agencies. If you're interested or know someone who might be a good fit, please apply here: https://lnkd.in/e96MH97c

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Great to meet everyone, now headed to a lunch meeting but may be coffee’d out!

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